If your company is like many of our clients, your 2026 marketing plan is well underway. But in a world where mass marketing feels noisy and overwhelming, we’re helping our clients “zoom in” their marketing strategies, rather than “zooming out”. 

“Be Like Me” campaigns aim to present an idealized image– making you want to buy the product in hopes of achieving that same look or lifestyle. This type of marketing is often seen in beauty and fashion.

Consumers are feeling overwhelmed by juggling numerous services. A Deloitte survey from early 2025 reports that half of U.S. households have no money left after essentials and won’t increase streaming spend—many explicitly cited subscription fatigue.