One of the most common things I hear from clients when we start working together at Xeno Media is: “Sorry, we’re kind of a mess.” They say it apologetically, often asking if other companies struggle with the same issues. The answer is always yes! In fact, the majority of our clients feel like they’re constantly working to get their systems—marketing, sales, production, and accounting—to function smoothly together. The truth is, feeling disorganized isn’t a sign of failure; it’s a natural part of running and growing a business.

Does using influencer marketing even work anymore?

As a marketing agency we get that question a lot these days…

As a marketing professional, I’ve spent years helping businesses promote their services and products. Now, as the President of Xeno Media, I’m proud of the work we do—crafting campaigns that resonate, build connections and help businesses thrive. Yet, as a person and a parent, I often find myself reflecting on the role marketing plays in consumerism—and the delicate balance between promoting products and encouraging overconsumption.