Consumers are feeling overwhelmed by juggling numerous services. A Deloitte survey from early 2025 reports that half of U.S. households have no money left after essentials and won’t increase streaming spend—many explicitly cited subscription fatigue.

There’s a lot of noise right now about how artificial intelligence is transforming marketing. And while AI is indeed changing how we work, here's a truth that gets less attention: the fundamental framework of marketing hasn't really changed that much.

If you've recently searched Google for something like "best budget travel camera reddit" or "quietest dishwashers reddit," you're not alone. I use this tactic a lot myself when looking for advice or products for work related issues. I want an answer from other people like me who are in the trenches of what I do and have a real-life opinion.