“Be Like Me” campaigns aim to present an idealized image– making you want to buy the product in hopes of achieving that same look or lifestyle. This type of marketing is often seen in beauty and fashion.

Consumers are feeling overwhelmed by juggling numerous services. A Deloitte survey from early 2025 reports that half of U.S. households have no money left after essentials and won’t increase streaming spend—many explicitly cited subscription fatigue.

There’s a lot of noise right now about how artificial intelligence is transforming marketing. And while AI is indeed changing how we work, here's a truth that gets less attention: the fundamental framework of marketing hasn't really changed that much.