the product: NUBU
Nuts are healthy, tasty, and easy take-along snacks, and nut butters are delicious! Combining both created an incredibly delectable treat: Nubu Nut Butter Bites!
our tools
videos
We cast a diverse group of interesting, engaged, cool people to tell their stories in gentle, natural conversation. We shot each of the videos on location where they would be engaged in their craft.
social Media
The video series was released in serial, through YouTube, Facebook and Instagram, over the course of four months.
Hulu ads
We placed Hulu ads in local markets where Nubu is available in stores.
web
We redesigned the Nubu website to highlight Be You and created targeted landing pages to push traffic to Amazon for direct sales.
results
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