the product: Party Sweets Buttermints
Party Sweets offers an array of specialized wrapped mints and candy that bring a finishing touch to any celebration. They are gluten-free and made with premium ingredients.
a new market: party planning within the Latino culture
our process
live videography & photography
We filmed and photographed live events where Party Sweets Buttermints were used.
staged videography & photography
We staged a shoot to capture individual wrappers and themes in order to get detailed, beautiful close up shots.
storyboards
We produced an ad for each of our themes: Baby shower, Birthday party, Wedding, and Quince.
create & launch
We created and launched four ads, each in English and Spanish. Using advanced targeting for each ad, we ensured the right ad would be seen by the right people. For example, our wedding ad was served to Latinas actively planning a wedding.
results
We launched the campaign and carefully compared ad performance and spend to reach the most, best consumers. In this case, Spanish language ads out-performed English language ads by a significant margin.
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